This poster has been designed to support turf sales staff when promoting the benefits of turf.
The data is from levy-funded research completed in 2020. Grower levies funds that are matched by the Australian Government.
Growers can display this in the office to give staff the tools to confidently sell the facts behind the research.
It can also be shared with clients, councils, landscapers etc.
Natural turf is cool, healthy and sustainable… and increases property values! This flyer says it all.
A Hort Innovation strategic levy-funded project, An Environmental Assessment of the Australian Turf Growing Industry (TU16000), studied 30 different turf farms across the country to measure their carbon footprint.
Growers can proudly promote that on average each square metre of natural turf removes 2.5kg of carbon dioxide from the atmosphere.
This study shows that even when offsetting energy use on-farm, each turf farmer is still 1.6kg of carbon dioxide per square metre ahead.
Click here to read more about the benefits of turf as a natural sponge.
Click here to learn how your farm can improve carbon reduction.
A Hort Innovation strategic, levy-funded project has been undertaken to determine how important turf is as a method to negate the urban heat island. Conducted by Edge Environment, the research found that in the Australian cities surveyed, living turf was actively cooling the areas around it. In New South Wales, Victoria and South Australia, the surface temperature of irrigated natural turf measured 4.9°C cooler than the baseline average surface temperature. In the same analysis, long pile synthetic turf was one of the hottest surfaces in the landscape measuring nearly 11°C hotter than average.
A Hort Innovation strategic, levy-funded project saw GHD and the CSIRO recently conducted a series of experiments in the CSIRO Pyrotron in Canberra attempting to ignite turf samples using simulated embers at a variety of leaf moisture contents and using three different wind speeds. Experimental conditions were designed in order to represent typical bushfire conditions of hot days and low relative humidity. The ignition source was a lit cotton ball injected with ethanol. Ignitions that spread more than 20 cm were deemed ‘sustained ignitions’.
In today’s social media-driven world, a good picture is worth even more than a thousand words. That’s why mastering photography is important for any business looking to market its products and services. But today, sometimes the best camera is the one in your pocket
The turf industry is unique in that the same people responsible for the production and cultivation of the product are also developing marketing strategies to help move the turf. We all know that social media is one of the most important channels to reach the audience, but how many turf growers are exploring the power of Facebook Ads? Let’s take a look.
Turf Australia Members are welcome to use these Fact Sheets and images for your marketing program
